Why Not Everything in SEO Is Mobile-First

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Mobile has become the core area of focus for many SEO strategies, and it’s easy to see why.

After all, Google has announced that its index of websites is going mobile-first. There can be no clearer indicator of mobile’s position as the prime device type in 2017 and beyond. Add in developments like Accelerated Mobile Pages and Progressive Web Apps and the picture becomes clearer still.

Mobile SEO, therefore, requires a different approach to its desktop counterpart. The two are complementary, no doubt, but there are factors unique to mobile SEO that render it distinct.

As such, many marketers espouse the view that businesses should adopt a ‘mobile-first’ mindset.

However, this deserves further investigation if “mobile-first” is to be viewed as anything more than a catch-all buzz phrase.

Sure, the majority of Google search queries now come from mobile devices, but is that enough evidence for us to go “mobile-first” every time we set out a strategy?

Marketers should consider the following questions before shifting their emphasis to mobile tactics:

  • Are my audiences using mobile devices to research, purchase, or both?
  • Do people use mobile devices at particular times of day?
  • What roles to the different device types play on the path to purchase?
  • Does mobile search behavior differ across product lines and…

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