Valencia Group Hotels Partner With Dress for Success In Their Annual “Give Us The Shirt Off Your Back” Campaign

“We wanted to address an adult sector where we felt we could quickly make an impact. We were ecstatic by how quickly and remarkably our travelers responded to our appeal for support.” says Amy Trench, Corporate Director of Marketing & PR

Thanks to the generosity of its guests, summer was particularly rewarding for the Valencia Group portfolio, including Hotel Valencia Riverwalk in San Antonio, TX, Hotel Valencia Santana Row in San Jose, CA, Hotel Sorella CITYCENTRE in Houston, TX, and Lone Star Court in Austin, TX. The four acclaimed properties are ending the season on a high note by delivering more than 1,000 pieces of men’s and women’s business suiting, as well as a myriad of interview appropriate shoes and accessories, to community non-profit partners Dress for Success and Career Gear.

The bountiful donation caps off the second consecutive year of the “Give Us the Shirt off Your Back” drive, which began in June and engaged travelers through lobby displays, events and contests – to leave behind gently used items for the hotel to refresh, launder or dry clean and donate to the deserving groups, whose goal is to empower low-income individuals to enter or return to the work force.

According to Amy Trench, Corporate Director of Marketing & PR for Valencia Group, “As a follow up to our incredibly successful Book Smart campaign, which ran for several summers and primarily targeted children, we wanted to address an adult sector where we felt we could quickly make an impact. With their strong networks and phenomenal programming in our markets, Dress for Success and Career Gear were the perfect fit, and we were ecstatic by how quickly and remarkably our travelers responded to our appeal for support.”

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