Universal Studios’ Halloween Horror Nights has announced its collaboration with producer Jason Blum’s Blumhouse Productions to bring franchise films like “The Purge” and “Sinister,” as well as the forthcoming “Happy Death Day,” which hits theaters Friday, Oct. 13, into the all-new The Horrors of Blumhouse attraction.
While the theme park already revealed its plans for a walk-through-maze based on Blumhouse’s “Insidious” franchise, it decided to take its relationship with Blumhouse one step further and incorporate some of its other films into the immersive Halloween event, which kicks off Friday, Sept. 15.
“It’s a privilege to collaborate with Jason Blum and his team at Blumhouse Productions to create The Horrors of Blumhouse,” Universal Studios Halloween Horror Nights creative director and executive producer John Murdy said via a press release. “The decisive, innovative way in which he interprets underlying issues plaguing today’s society into his films provides us with a plethora of content to create truly captivating, one-of-a-kind modern horror experiences for our guests.”
Halloween Horror Nights has had a field day with “The Purge” in the past, setting the masked, weapon-wielding lunatics free into the park to terrorize guests as they roamed from attraction to attraction. Now, brave patrons will come face-to-face with these thugs again as they attempt to survive the night during the government-sanctioned purge in The Horrors of Blumhouse.
After living through that nightmare, guests will be welcomed into a living movie trailer for the film “Happy Death Day,” where they’ll experience a major case of déjà vu as they relive the last day of their lives over and over and over again in an attempt to escape a mysterious masked killer.
Finally, Halloween Horror Nights fans will encounter an ancient pagan deity in “Sinister” and try to avoid being trapped in the sordid shadow world for all of eternity.