“The results of our partnership with BTL clearly show that when a practice is equipped with marketing experts leveraging sophisticated technology, they can quickly pay off their capital investment and generate more repeat business from existing patients,” says eRelevance CEO and Co-founder Bob Fabbio.
When aesthetic practices consider the purchase of expensive capital equipment, they have concerns about how they will market their new services, produce consistent revenue and recover the cost of investment. These concerns often prevent practices from purchasing.
Through this partnership, BTL Aesthetics is differentiating itself from other device manufacturers by providing the necessary marketing support for a quick return on investment (ROI). BTL Aesthetics offers practices options for its equipment bundled with the eRelevance service, as well as free trials and preferred pricing.
The eRelevance service targets and engages patients across multiple digital channels with custom campaigns tailored to the practice. The campaigns stimulate interest, increase the lifetime value of patients and drive quicker ROI—all while reducing the staff’s marketing workload.
With eRelevance, BTL Aesthetics customers are paying off their devices in less than six months and generating an average of:
- $16,366 in additional monthly revenue;
- 19 more consultation requests per month; and
- 20x ROI
“Through our partnership with eRelevance, we’re going beyond offering state-of-the-art devices for the most advanced treatments,” says John Ferris of BTL Aesthetics. “We’re significantly improving the way we drive new revenue for customers and strengthening our relationships with those customers. As a result, we’ve established a major advantage in a highly competitive market.”