Taylor Swift is speaking out after backlash over the singer’s “Taylor Swift Tix” promotion, saying she believes the sales plan is necessary to ensure tickets to her tour end up in the hands of her fans and not scalpers.
Some criticized Swift’s ticketing game, which is run by Ticketmaster, where fans can increase their chance of getting a coveted ticket to the singer’s show by buying Swift’s new album and merchandise, engaging on social media and watching her latest music video. Each effort boosts a fan’s chance to purchase a concert ticket for her upcoming tour.
Some fans felt the ticket game was “greedy,” however, Swift is defending it saying the promotion method is the only way to make sure tickets got into the right hands.
“If these same tickets were offered on the open market, scalpers would snatch them up and fans would be paying thousands of dollars for them,” a rep for the pop star told Fox News. “Scalpers and bots will not take the time to engage in legitimate fan activity. Taylor rewarding her fans for posting selfies, watching youtube videos and downloading her albums, things her fans are already doing, is a great thing. This is a program that rewards fans for being fans and makes sure they get great tickets at face value.”
Ticketmaster also stood by their Verified…