“As a member of the Cradle to Cradle Products Innovation Institute’s Fashion Positive initiative, Stella McCartney is among an influential group of brands working together to lead the industry towards more responsible, sustainable and circular practices.”
Oakland, CA (PRWEB)
September 29, 2017
Continuing in Stella McCartney’s dedication to sustainability and to promote a more circular economy, the brand has been awarded a Cradle to Cradle Certified Gold level certification for its wool yarn by the Cradle to Cradle Products Innovation Institute,a fashion industry first.
Through the Institute’s Cradle to Cradle product certification program, Stella McCartney is taking her commitment to sustainable design into action. The program helps the designer take her commitment a step further by creating opportunity for the brand to simultaneously optimize ingredient materials and constructively engage the supply chain. More than certification alone, the Cradle to Cradle Certified Product Standard also drives innovation and positive change for the brand and the fashion industry.
Stella McCartney has been a leading member of the Cradle to Cradle Products Innovation Institute’s Fashion Positive initiative since 2014. The initiative’s aim is to accelerate the fashion industry’s trajectory towards circular design through the collaborative development of circular ‘building block’ materials.
The brand’s achievement marks the fashion industry’s first Gold level certification for wool yarn—one of the industry’s most commonly used ‘building block’ materials. Stella McCartney selected wool yarn as its first Cradle to Cradle Certified Gold level product because of the continuity of the material use in products from year to year, across categories and collections…