Steele Joins Southern Growth Studio’s Anthropology Team

VOL. 132 | NO. 202 | Wednesday, October 11, 2017

By Kate Simone

Updated 3:02PM

April Steele has joined Southern Growth Studio as a business anthropologist, responsible for collecting and analyzing data to evaluate existing and potential products and services. Steele’s hire comes as the Memphis-based innovation consulting firm grows its applied anthropology practice. Using qualitative social research methods like ethnography, the anthropology team steers the innovation process, conducting primary research to distill and communicate key insights to clients.

Hometown: Memphis, by way of Jonesboro, Arkansas, and Fort Walton Beach, Florida.

Experience: Four years’ experience in nonprofit program evaluation, grant writing and applied social research.

I have a BA in sociology and an MA in applied anthropology, both from the University of Memphis. In graduate school I studied urban anthropology and community development, working on a wide variety of real-world projects and learning how to use social research to solve the complex, interrelated issues facing our city.

After graduating, I was hired on at Latino Memphis, where I worked for over three years as the director of evaluation and strategy. There, I developed and implemented data collection and management strategies to improve organizational performance, evaluating impact and ensuring that programs and initiatives aligned with Latino Memphis’ mission.

What talent do you wish you had? I wish I were more artistic or musically inclined; I would love to be able to paint or play the piano! I have a lot of close friends who are artists (my husband included) and would really appreciate being able to express myself more creatively.

Who has had the greatest influence on you and why? Professionally, two people have really shaped…

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