San Jacinto, CA (PRWEB)
August 29, 2017
Soboba Casino has taken leaps and bounds towards the build of their Casino Resort, but Gene is no newbie to the transitional process. Between 2002 and 2004, Gene played a key role in the development and implementation of the new Morongo Casino Resort and Spa, a AAA Four Diamond Resort and Spa which opened in late 2004.
Gene is joining Soboba at a crucial moment in history for both the casino and the Soboba Tribe. While C.W. Driver Construction is getting busy building their extravagant new multi-level property, Gene will be busy assisting the General Manager in formulating Soboba’s overall strategic marketing plan, pushing the boundaries of exciting promotional concepts and driving revenue for a new generation of Casino Resort.
According to Scott Sirois, General Manager of Soboba Casino “We are thrilled and overjoyed to have Gene onboard. His proven talents are exactly what we require for the monumental project at hand.” He continued, “His deep-seated passion for success and creative concept is something to be admired. We are truly lucky to have him.”
Gene has had over 26 years of marketing experience in gaming, hospitality and tribal enterprises. Prior to joining the Soboba Casino team, Gene served as the Executive Director of Corporate Marketing for Buffalo Thunder Resort and Casino of the Pojoaque Gaming Enterprise in Santa Fe, New Mexico. In his capacity, Gene rebuilt and revitalized the marketing team by analyzing, planning, implementing and executing marketing initiatives set forth in an effort to maximize productivity and revenue.
When asked about his new position Gene stated, “It is exciting times for the Soboba Tribe…