RE/MAX Rolling Out New Look for Digital Age

RE/MAX has made subtle changes to its famous balloon logo and wordmark.

The new RE/MAX graphics are both modern looking and well adapted to the needs of our digital age.

Over the last 44 years, RE/MAX has grown from an unknown start-up company into the world’s best known real estate brand, with operations in more than 100 nations. Now the familiar brand is getting an updated look designed to suit our digital age.

This month, RE/MAX officially rolled out its new graphic design standards, which include updated versions of its world-famous balloon logo and wordmark.

“Great brands evolve, and RE/MAX is no different,” said RE/MAX Co-CEO Adam Contos.

The iconic red, white and blue hot-air balloon has been updated to be brighter and more modern while still being instantly recognizable as RE/MAX.

“Our brand identity was first crafted in the 1970s when computers were mostly enormous, expensive and somewhat rare,” noted Jack Kreider, executive vice president and regional director of RE/MAX Northern Illinois. “As a result, our logo and other marks weren’t designed to meet 21st century needs and tastes. The new RE/MAX graphics are both modern looking and well adapted to the needs of our digital age. They will look as good on a smartphone as they do on a yard sign or billboard.”

In the process of creating the updated look, RE/MAX interviewed 20,000 consumers in the United States and Canada and found that while they loved the traditional RE/MAX look they also expected the brand’s image to change with the times.

“The changes are more subtle than dramatic, but that is exactly the direction that RE/MAX research suggested was most appropriate,” said Kreider. “In the months ahead, the public will begin to see…

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