Radiance Communications Named Agency of Record for Graceland Fruit

Working with Graceland Fruit is really just the (dried) cherry on top!

Graceland Fruit has selected Radiance Communications as its public relations agency of record. After working on a successful food influencer project for the dried fruit company, Radiance Communications’ role has expanded to help promote a new line of premium dried fruit in retail grocery stores across the country.

“The Radiance Communications team impressed us with their responsiveness and ability to quickly plan and implement a consumer campaign in the Pacific Northwest,” states Chuck Lombardo, director of marketing & communications. “We look forward to building on that great momentum with our national product launch.”

Radiance Communications is also celebrating its 10th anniversary of serving the food, beverage and consumer packaged goods (CPG) industries. “Our client list is mouth-watering and includes: artisan coffee, world-famous potato salad, hyper-local honey, healthy veggie burgers, yogurt dip, nut butters and Indian-spiced popcorn,” states Sunshine Morrison, principal. “Working with Graceland Fruit is really just the (dried) cherry on top!”

Radiance Communications provides full-service marketing communications support, including content strategy, social media management, earned media relations, influencer engagement, crisis communications and in-store retail promotions and special events.

About Graceland Fruit

Based in Frankfort, Michigan, Graceland Fruit produces and markets dried fruit and other products to over fifty countries worldwide. Its customer base includes some of the largest and most prestigious commercial baking and food companies in the world. The company also markets its branded products to consumers in retail outlets and online. Primary…

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