Origin USA’s “True Vertical Manufacturing” Revives Heritage Workforce

Pete Roberts showing the crowd a new rash guard design during the new 20,000 sq. ft. factory opening celebration

Old is new again, and Origin USA has disrupted the martial arts apparel market, in which a majority of the training uniforms are sourced overseas from Pakistan or China. Led by the vision of Pete Roberts, Origin USA restructured five years ago under the commitment to 100% sourcing, labor, and final production entirely in the USA.

Cotton from Tennessee, proprietary weaves, skilled workers, salvaged looms and the latest embroidery machines fill the newly expanded 20,000 sq. ft. New England factory. It’s music to the ears of Pete Roberts, who is bringing his vision into reality. “It wasn’t easy in the beginning, but we just couldn’t send money overseas anymore,” said Roberts. “What we knew is that it had been done before, so why can’t it be done again?”

Growing up in a generation where the common sentiment was that you can’t complete with imports, American manufacturing is dead, and companies are only focused on profit margin – Roberts’s vision met many skeptics. However, that didn’t stop him. “We began by walking through the woods with a roll of orange flagging tape, marking where we were going to build our first factory,” recalls Roberts. “Then I scoured New England, and found the machinery, and the one guy who knew how to operate and repair it all, and we just started.”

Now, a short five years after building their first home-grown factory, Roberts and team have accomplished growth to well over $1 million in yearly revenue over the last 12 months, and report that Origin USA is poised for exponential growth. Origin USA will be doubling their employee count, tripling production, and entering…

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