Actress and fashion designer Nicole Richie has used Urban Decay makeup since she was 14, and the brand’s Uzi eye shadow a perennial favorite. Now Richie, 36, is the face of the brand’s new Troublemaker mascara, which was recently launched at a party in downtown L.A.’s Arts District.
“The wand does wonders for the lashes,” said Richie, who’s on network television in the NBC show “Great News.” “If you look closely at it, it’s curved in such a way that it grabs the lashes perfectly.”
Richie, founder of the House of Harlow ready-to-wear line, said she felt a kinship with Urban Decay not just because she’s worn the brand for a couple of decades but because it’s “about self-expression and defining beauty for yourself.”
An urban bazaar arrives in Los Angeles for two days at the end of September, proffering accessories, fashion, beauty and home products for shoppers wanting an anti-mall experience without sacrificing style.
“It’s not vintage or crafty,” said Diana Ra, co-founder of the Modern Artisan Marketplace, which is set for this weekend at Platform in Culver City. “Everything is elevated in its branding, finishing and production, and it all has a modern quality.” Brands having a presence at the bazaar include Santa Monica-based Lunya, which makes washable silk sleepwear, and Nico Nico, which makes women’s and kids’ clothing. Ra said prices for items among the 50-plus vendors will range from $7 to about $500.