“Being able to know what and where remodeling projects are happening by category supports the strategic investment decisions building product manufacturers need to make,” said Andy Reid, Chief Data Officer of Hanley Wood and President of Metrostudy.
Washington, D.C. (PRWEB)
August 29, 2017
Metrostudy, a Hanley Wood company, announced today the release of major new enhancements to its Residential Remodeling Index (RRI) data platform. Users are now able to visually map the healthiest markets for remodeling activity by category, markets that are ripe for expansion, the types of consumer driving remodeling demand, and locations of local exterior replacement contractors. Building product manufacturers, dealers, and distributors can finally accurately size their market opportunity.
“Metrostudy’s RRI is now the exclusive industry data tool that can deliver actionable intelligence to building product manufacturers seeking to optimize their sales strategy and investments in markets, products, and marketing,” said Peter Goldstone, CEO of Hanley Wood. “We are now able to provide local market project demand forecasting, consumer segmentation data, and a replacement contractor lead database – the Residential Remodeling Index Plus – all in one data platform.”
The enhanced data platform’s user interface allows clients to easily find the specific data they need and to obtain current and forecasted remodeling activity data for their defined territory of interest and/or project category. Project-specific views include kitchen and bath, carpet, flooring, deck, exterior doors, roofing, siding, windows, home additions, HVAC, and insulation. RRI+ incorporates a master database of exterior window, door, and siding replacement contractors and dealer firms, providing a zip code…