For those who couldn’t attend CMW, this webinar serves as an inside look at the event, while for those who were in attendance, it serves as a professionally curated highlight reel from knowledgable sources.
Austin, TX (PRWEB)
October 11, 2017
This September, marketing professionals, experts and aficionados gathered for Content Marketing World 2017, where they participated in workshops, discussed the future of content marketing, and learned from dozens of speakers representing the world’s biggest brands.
Important insights and ideas were exchanged throughout this event, and to help attendees and those who couldn’t attend excerpt the most important information, Magnificent Marketing has asked marketing experts in attendance – including some Magnificent collaborators and contributors – to provide their top takeaways, and they are available now in a new, exclusive webinar.
Joe Pulizzi talks the importance of focusing on building an audience, Gini Dietrich discusses a revelatory dinner conversation she had involving an “it’s not us, it’s them” moment, and Bernie Borges noted the blurring lines between marketing and sales and the exciting power of AI. Meanwhile, Michael Brenner talked about how content marketing can be used to deliver a better customer experience, and Matt Heinz mentioned the importance of measuring the the impact and influence of content.
Other experts surveyed include Aaron Dun, Ahava Leibtag, Robert Rose, Doug Kessler, Margaret Magnarelli, Julia McCoy and many more – including Magnificent Marketing founder and CEO David Reimherr.
For those who couldn’t attend CMW, this webinar serves as an inside look at the event, while for those…