Lionsgate Entertainment City Set for New York’s Times Square – Variety

In today’s film news roundup, Lionsgate is opening an entertainment center in Times Square, “Age of Adaline” director Lee Toland Krieger boards “Hold Back the Stars” and documentary “A Gray State” gets a theatrical release.

ENTERTAINMENT CENTER

Lionsgate and Parques Reunidos have unveiled their first Lionsgate branded indoor entertainment center for New York City’s Times Square in 2019 with attractions built around “The Hunger Games,” “Jon Wick” and “Mad Men.”

Dubbed Lionsgate Entertainment City, the companies said Thursday that the Times Square neighborhood attracts over 50 million visitors annually and will be the first of several branded indoor entertainment centers that the two companies are planning for high traffic urban areas in major U.S. and European cities.

“We’re delighted to kick off our partnership with Parques Reunidos in midtown Manhattan, and we look forward to extending our alliance to other major U.S. and European cities as we continue to grow our location-based entertainment business around the world,” said Jenefer Brown, senior VP of global live and location based entertainment.

“Lionsgate Entertainment City celebrates so many of our greatest film and television properties and provides their fans with a unique immersive experience featuring state-of-the-art technology right in the heart of the city.”

Lionsgate and Madrid-based leisure center specialist Parques Reunidos announced their partnership last November to  develop facilities in as many as 20 high-traffic locations, based on Lionsgate brands including “The Hunger Games,” “Saw,” “Now You See Me,” “Orange is the New Black” and “Nashville.”

Fernando Eiroa, CEO of Parques Reunidos, said Thursday, “We hope that, through this strategy, we will develop 20 other centers in the coming years and we will become a worldwide leader in this form of entertainment.”

The New York locations will include a “Mad Men” themed…

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