“IRF 2018 Outlook Study” Reports Industry Optimism for Economy and Its Impact

Both the incentive travel and rewards segments reported optimism for the economy and its impact on the industry.

The Incentive Research Foundation (IRF) is pleased to announce the release of the “IRF 2018 Outlook Study,” an analysis of how incentive, rewards, and recognition programs are being designed and budgeted for 2018. Both the incentive travel and rewards segments reported optimism for the economy and its impact on the industry.

Executed in the summer of 2017, nearly 230 industry representatives including suppliers, corporate end users, and incentive house representatives gave their feedback on the outlook for U.S. incentive travel and reward programs in 2018.

“Industry stakeholders reported that they expect the financial performance of their firms to be strong in the coming year,” said IRF President Melissa Van Dyke. “Optimism is up from last year. The ‘IRF 2018 Outlook Study’ provides a detailed look at important industry metrics, such as the Net Optimism Score, as well as trends that are emerging year over year.”

To assist with reporting the state of the industry, the IRF launched the Net Optimism Score in 2017. Now in its second year, this simplified metric tracks the economic outlook for the incentives industry. Similar to the well-known Net Promoter Score, the Net Optimism Score is the percentage of respondents providing a positive rating to an industry question, adjusted by subtracting the percent giving a negative rating. A higher Net Optimism Score indicates greater optimism in the industry.

Insights from the “IRF 2018 Outlook Study” include:

  •     The incentive travel industry’s Net Optimism Score for the economy is up from 26% in the fall of 2016 to 44% in the summer of 2017.
  •     The…

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