Iâm a sucker for a good battle. Not an all-out war, mind you — just a good tow-to-tow, one-on-one slugfest. Think Holyfield vs. Tyson, Alien vs. Predator, or Ashley Simpson vs. anyone with ears.
Iâm also a sucker for ingenious products. So in the spirit of combining these passions, Iâm acting as the Don King of products to put the Apple iPod up against Velcro, for the title of All-Time Super Product.
Category 1 â Impact on Other Industries
Once it was released, Velcro had clothing manufacturers scrambling to try it out. This led to the creation of Velcro flies, Velcro pocket fasteners, and, of course, the Velcro shoe fasteners you still see children wearing today. Other industries adopted the product as well.
But the iPod has touched a greater number of industries in a shorter time. Just type “ipod products” into any major search engine, and youâll see what I mean.
Electronics companies like Bose have developed iPod docking stations, speakers and other peripherals. Clothing manufacturers have created iPod pockets in some of their garments. Even car manufacturers have jumped on the train. And then thereâs the media impact the iPod has had — “podcast” anyone?
** Point goes to the iPod **
Category 2 â Memorable Features
A product with memorable features will succeed for a number of reasons. Shoppers are more inclined to remember it, recognize it, and relate it to others in casual conversation. This leads to buzz, “mindshare,” popularity and profit.
iPod enjoys a great product name — catchy and easy to remember. It also has a memorable look and feel.
Velcro, on the other hand, has never been duplicated, and so it enjoys complete uniqueness in the mind of consumers. The sound alone is one of the most memorable product features of all time. Open a Velcro fastener, and that sound will be recognized anywhere in the civilized world.
** Point goes to Velcro **
Category 3 â Inventiveness
The iPod has partly evolved from MP3 players, and from walkmans before that. Velcro, on the other hand, was adopted from nature.
George de Mestral got the idea for Velcro while walking his dog through a Swiss meadow in 1948. He and the dog returned home covered with burrs, those prickly plant husks that cling to animal fur as a means of seed distribution.
Intrigued by the seed sacs, Mestral examined them under a microscope. There he found the secret to their clinging power — a series of hook-and-loop fasteners.
Mestral took an idea from the plant world and turned it into a viable product that became a multi-million-dollar industry.
** Point goes to Velcro **
Category 4 â Marketing
George de Mestral overcame a lot of skepticism with his hook-and-loop fastener. He said it would rival the zipper, and people laughed. When it actually did rival the zipper, he sold it as fast as he could produce it — a marketing success story, to say the least.
Apple kept the iPod shrouded in secrecy during its development, and released it amid a flurry…