Many aspiring entrepreneurs think it’s necessary to move to San Francisco or New York City to launch a new business — particularly if that business is a tech startup. After all, both areas are overflowing with top-tier talent, venture capital and a healthy helping of innovation pie.
But the grass, despite what they say, isn’t really greener on the other side. Some tech startups are actually trying to “de-locate” their operations from trendy areas because they are so expensive and competitive. Zapier, for example, is currently offering employees $10,000 to leave San Francisco. The company believes this is a financially savvy decision that will also help it attract remote talent.
In the modern era of entrepreneurship, location shouldn’t stop anyone from starting a company. In fact, it could actually become a great asset.
Find your rural advantage.
This isn’t to say there aren’t any uphill battles in smaller communities — particularly when it comes to hiring, fundraising and public relations. But so what if there are challenges? Any geographic location will pose hurdles, and entrepreneurship is all about solving these problems. Here are three ways to overcome the biggest stumbling blocks of “small town” entrepreneurship:
Create a unique opportunity.
When we launched CoSchedule, it was more out of necessity than anything else. Neither my co-founder nor I could find jobs we liked in North Dakota, our home state.
While many people — particularly young professionals — opt to move to more urban areas to find jobs, that’s not an appealing option for everyone. So out of frustration and a desire to stay put, we created jobs for ourselves. And in doing so, we gave others a unique opportunity to do what they love and love what they do.
Listen to the conversations going on in your town. Take a look at the other companies in your region, and consider the types of jobs they don’t currently offer….