Malvern, PA (PRWEB)
July 28, 2017
HMP, a leader in healthcare content and continuing medical education events, today announced that its primary care digital brand, Consultant360, is a finalist for “Best Healthcare Professional Media Brand” for the Medical Marketing & Media (MM&M) Awards 2017.
Five finalists for each of the 30 categories were selected after multiple rounds of scoring by a diverse panel of leaders within the healthcare marketing community. The winners in each category will be announced on October 19 at the MM&M Awards 2017 ceremony in New York City, NY.
The brand’s notable accomplishments include:
- Wide-ranging, daily coverage of the latest clinical news and research, relevant to both primary care and multi-specialty audiences
- Optimized content delivery—matching high-value, specialized content to interested readers based on real-time analytics
- Forging new strategic partnerships with notable organizations to provide differentiated content and expertise
- An enhanced interactive user experience featuring new weekly podcasts, teaching pearls, diagnostic quizzes, daily trivia, and more.
“We’re very pleased to receive this recognition,” said Jeff Hennessy, chairman and CEO, HMP. “Consultant is one of HMP’s strongest and most well-known resources for the medical community. In the past year, the team has worked to expand content to be relevant to a multi-specialty audience. We now have a foothold in 20 new specialty markets, delivering concise and accurate news briefs, industry updates, conference coverage, and summaries of the latest research. Much like our primary care audience, specialists now see Consultant360 as their resource for relevant clinical content vital to their daily practice.”
“It’s an honor to be recognized as a finalist for the ‘Best Healthcare Professional Media Brand’ award this year,…