Detroit â The United States Patent & Trademark Office has rejected the request by Tom Gores and Dan Gilbert to secure the rights to âDetroit City Soccer Club.â
In a letter sent Wednesday by a government lawyer to Palace Sports & Entertainment, the decision was made because âDetroit City Soccer Clubâ is too similar to âDetroit City Football Club,â the wildly popular semi-professional team that plays its matches in Hamtramck.
DCFC fans â most of whom arenât on board with Gilbert and Goresâ bid to bring a Major League Soccer franchise to Detroit â celebrated the decision on Twitter on Wednesday.
In the lengthy letter from the government attorney to PS&E, itâs declared that âsoccer clubâ is generic enough and acceptable, but âDetroit Cityâ is the problem point. A message left with examining attorney Edward Fennessy directed inquires to the PTO’s communications office, where a message wasn’t immediately returned. A message left with a Pistons spokesman also wasnât immediately returned Wednesday.
Gores and Gilbert, who will learn in December if they are getting one of the next two MLS expansion franchises, might have seen this decision coming.
On Sept. 27, PS&E applied for the trademark rights to âMotor City Soccer Club.â
Last year, PS&E began acquiring website domain names in varying forms of âDetroit City Soccer Club,â all of which when typed in to the browser rerouted you to the PS&E homepage. Those websites still reroute you there, to the new website, 313presents.com, the new joint entertainment venture set up by PS&E and Olympia Entertainment.
Pistons spokesman Kevin Grigg previously told The News that no MLS team name has been chosen, because no MLS…