Chukchansi Park was built and designed for baseball.
It’s Frank Yallop’s job to convince soccer fans around here otherwise.
“I need to make sure this is a soccer experience the people here haven’t had before,” Fresno Football Club’s general manager says from behind the desk in his new office. “Make sure when a fan comes to a stadium, they go, ‘This is a soccer stadium.’ ”
In the two months since Fresno officially joined the United Soccer League – with president and primary owner Ray Beshoff forking over a $5 million expansion fee – Yallop has been busy assembling the new operation.
A storage area just inside the right-field tunnel was converted into a cluster of offices. (Yallop’s wife, Karen, picked out the colors and decor.) The longtime MLS coach and former former Ipswich star brought aboard familiar names Jeremy Schultz (assistant GM) and Jordan Wiebe (director of marketing & communications) from the Fresno Fuego and a sales staff that includes former Fuego great Milton Blanco.
Last week Fresno FC joined up with Adidas, the global company that also outfits soccer…