Fox News Goes Off The Air In Britain As U.K. Scrutinizes Company’s Bid To Buy Sky : The Two-Way : NPR

Fox News ceased broadcasting in the UK on Tuesday. Its parent company, 21st Century Fox, is trying to get government approval for its takeover bid of European media giant Sky. Above, headlines scroll across the Fox News studios in New York earlier this month.

Richard Drew/AP


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Richard Drew/AP

Fox News ceased broadcasting in the UK on Tuesday. Its parent company, 21st Century Fox, is trying to get government approval for its takeover bid of European media giant Sky. Above, headlines scroll across the Fox News studios in New York earlier this month.

Richard Drew/AP

At 4 o’clock Tuesday afternoon, Fox News went off the air in the U.K. But why its parent company decided to pull the network from Britain’s airwaves is the question.

The channel’s parent company, 21st Century Fox, said it was a matter of poor ratings.

“Fox News is focused on the US market and designed for a US audience and accordingly, it averages only a few thousand viewers across the day in the UK,” the entertainment and television conglomerate said in a statement to NPR. “We have concluded that it is not in our commercial interest to continue providing Fox News in the UK.”

But the Broadcaster’s Audience Research Board, cited by the BBC, said the number is more than just a few thousand — the network averaged nearly 60,000 viewers a day this year.

The network’s market size is important, because 21st Century Fox unveiled a $15 billion deal in December to buy the 61 percent of European media giant Sky that it doesn’t…

Read the full article at the Original Source..

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