Design Manage Deliver (DMD) Launches to Improve Hand Hygiene and Reduce Infections in Hospitals, Healthcare and Long-Term Care Facilities

Healthcare and long-term care executives need to think differently and start communicating the importance of hand hygiene in a consistent and engaging manner if the problem is going to be solved.

In response to the significant number of Healthcare Associated Infections (HAIs) in hospitals, healthcare and long-term care facilities, two industry marketing veterans launched Design Manage Deliver (DMD), a technology company that delivers easy-to-use, cost-effective communications tools to promote infection prevention in healthcare environments.

“HAIs are a major challenge in the industry, because only 40 percent of hospital staff, and a much smaller percentage of visitors, comply with recommended hand hygiene guidelines,” said Natalie Rose-Miller, a 20-year veteran of Sodexo Healthcare and co-founder of DMD. “The numbers are astounding, with over 700,000 infections and 75,000 deaths each year because of HAIs, along with annual costs of up to $147 billion including over $3 billion due to hospital readmissions, which are mostly avoidable.”

A technology-based platform, DMD is a portal that provides quick, customized access to messaging and material to increase awareness of the need for hand hygiene among clinical and nonclinical staff, visitors, patients and residents in healthcare communities.

DMD co-founder Tom Cancelmo said, “Healthcare and long-term care executives need to think differently and start communicating the importance of hand hygiene in a consistent and engaging manner if the problem is going to be solved.”

DMD helps healthcare professionals asses which communications needs exist, and then enables users to create customized material to communicate inside hospitals and at satellite locations where germs and infections often spread including doctor offices, long-term care and rehab facilities, and urgent and surgical care centers.

“Germs and infections are entering, exiting, and moving around these facilities all day,” added Rose-Miller. “Consider that the average patient has five visits from three different people each hour; staff might need to clean their hands 100 times in a 12-hour shift. You have to constantly remind them to be effective.”

Research shows that 70 percent compliance is needed to improve hand hygiene and reduce infections. A recent study by Johns Hopkins University concluded a program that includes multi-media communications, education, leadership engagement, performance measurement, along with regular feedback and observation can increase compliance to over 70 percent, when measured by an independent audit. Most importantly, it will help sustain increased compliance levels.

“There is clearly an industry need, and Design Manage Deliver can save healthcare…

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