“We’re proud to draw upon both Carter’s and Million Dollar Baby Co’s histories of providing outstanding products at great value.” Monika Shah, Brand Director, Million Dollar Baby Co
Los Angeles, CA (PRWEB)
April 25, 2017
Popular juvenile furniture brand DaVinci and manufacturer Million Dollar Baby Co announced today that they have collaborated with children’s apparel leader Carter’s on a co-branded furniture line. Consisting of cribs, dressers and toddler rails, the line will be available in June at Target, Amazon, buybuy BABY, Walmart and other large retailers.
“We see a lot of alignment with Carter’s values and brand,” said Monika Shah, Brand Director, Million Dollar Baby Co. “We’re proud to draw upon both companies’ histories of providing outstanding products at great value.”
The line is consistent with Carter’s style and includes cribs and dressers. All cribs in the introductory line are 4-in-1 convertible cribs, meaning they can be converted to toddler beds, daybeds, and full-sized beds. Future product launches will include mini-cribs and additional storage options such as changing tables.
Pricing for the line is competitive with cribs starting at $179. All cribs will also be GREENGUARD Gold certified for low chemical emissions, contributing to improved air quality in the rooms in which the products are used. The cribs will be among the most affordable GreenGuard GOLD certified cribs in the market, consistent with both brands’ commitment to providing outstanding value.
“While Carter’s gets many requests for licensing concepts, we have to be very selective.” said Kendra Krugman, Sr. Vice President, Carter’s Brands and Licensing. “With every single one, we make sure we’re entering into a partnership with a company that shares Carter’s brand values and operates with the same integrity we do.”
She continued, “By teaming up with Million Dollar Baby Co, Carter’s is able to offer a natural extension of our existing product line, providing parents with baby furniture that’s thoughtfully designed and made to the same quality standards we set for all our products.”
“We’re very excited about this new opportunity, and look forward to offering our customers this exceptional product line.”
DaVinci has been dedicated to providing the best in quality, safety and design to parents for more than 25 years. Each product is thoughtfully designed and thoroughly tested in part through active partnerships with the leading authorities on safety. DaVinci seeks to provide parents with peace of mind at an excellent value. To date, the brand has served over one million families with its award-winning products. Additional info…