Cary, NC – For artists, finding places to promote their work or hone their craft can be difficult. But one Cary resident has started a center for local musicians, painters and other artists to reach their next level.
Discovering and Developing New Artists
Karl Thor started Imurj this year, unveiling the new collaborative arts community with a party and concert at their Downtown Raleigh headquarters this past Saturday, March 11, 2017. When playing music on his own and looking for gigs, Thor said he would run into venues that wanted press kits, websites, videos, social media accounts and more, which tied him up.
“You can be a great musician and not want to deal with all that stuff,” Thor said.
Out of that came Imurj, which Thor called an incubator for helping musicians from amateurs to entry-level earn a living and connect with other people.
“We have our brick-and-mortar space to promote musicians with a state-of-the-art sound studio, a studio for shooting video and a live recording venue,” Thor said.
With this studio space, Thor said it is the final step after developing a musician and determining they are ready. Until then, Imurj also has a focus on “Do It Yourself” aesthetics.
“We are teaching musicians how to record themselves with, say, an iPad and record and edit video with iMovie,” Thor said. “For not a lot of money, a musician can get started and show people what they have.”
At this stage, Thor said a musician can vet themselves and their abilities, then determine how to work on what needs attention. And Thor also said he wants to use these resources to help disadvantaged young people who show musical promise.
Making Important Connections
Another aspect of Imurj Thor is working on is “Imurj Radio,” made up of music from local artists.
“We hope to have enough local music uploaded to distribute to businesses. It can play in boutiques, restaurants, doctor’s offices, big…