Leverages Algorithm to Redefine Best-In-Class Car Search and Shopping Experience | News

Chicago – October 12, 2017 (NYSE:CARS) has unveiled an improved search experience for its users, streamlined its search results pages, enhanced its vehicle inventory pages with rich visualization and expanded its suite of pricing tools with the launch of “Badging.” The sleek new interface, updated search features and innovative shopping tools are designed for speed and personalization, enabling shoppers to quickly and easily find the right car for their needs.

“Our real-time behavioral data, and insights from nearly 20 years of consumer data enable us to deliver an experience that is defined by relevance for the user. Our goal is to help shoppers find the right car, at the right price, from the right dealership faster than ever,” said Tony Zolla, chief product officer at “Our best-in-class user experience brings us one step closer to realizing our mission of transforming the car shopping experience to be more rewarding, emotionally engaging and frictionless.”

The site’s advancements include:

  • Powerful navigation: Improved search functionality and guided navigation to help users find the right car faster.
  • Re-launched inventory pages: Streamlined to better merchandise vehicles with bold photos and videos.
  • Smart filters: Contextual filters help users dig deep to search inventory based on their needs and change dynamically in real-time.
  • Best Match sorting: Powered by a custom algorithm that weights multiple factors to arrive at search recommendations relevant for each specific user.
  • Improved compare page: Lets users better compare up to four similar models and find the right car for their needs.
  • Badging: New badge icons on the inventory pages help provide more context behind why a vehicle is priced the way it is. Badging leverages machine learning to assess the closest comparable vehicle and considers vehicle features either in high-demand for the region or those that impact the…

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