Baker College Introduces New “BakerProud” Brand Identity

Baker College New Mark

“BakerProud represents a legion of more than 2,000 faculty, 1,100 staff, 17,000 students and hundreds of thousands of Baker College alumni,” said Dr. Bart Daig, Baker College system president.

Baker College – Michigan’s largest independent not-for-profit college with 12 campus and extension sites across the state and online degrees accessible worldwide – has unveiled its new “BakerProud” brand identity , a refreshed personality for the college, including a new logo, tagline, visual identity system and brand statement.

Images of Baker College’s new brand identity, and supporting brand statement, which are in use now, can be found here. Additionally, in August 2017, Baker College will unveil a newly redesigned website at, and over the next year, will expand the College’s social media presence, including Facebook, Twitter and Instagram.

“BakerProud is so much more than a brand…it’s a state of mind,” said Dr. Bart Daig, Baker College system president. “BakerProud represents quality academics, accessibility, flexibility, value and student success. Baker College serves as a way forward for tens of thousands of students every year…we decided it’s time to let the world know how proud we are of what’s going on at Baker.”

In addition to students and programs winning top-level competitions and earning industry recognition in curriculums such as culinary arts and cyber defense, in 2017, Baker College graduated more than 4,700 undergraduate and graduate students across its newly streamlined 100 degree programs.

“From the beginning more than 100 years ago, Baker College has been about taking students’ passion and combining it with the preparation required to…

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