NEW YORK, March 30, 2017 /PRNewswire-iReach/ — Avatar New York is an award-winning web design company. With innovative websites tailored to each business’s clientele, Avatar New York web design helps companies attract new clients, enhance brand awareness, and increase revenue.
Search engine optimization plays an enormous role in a website’s success. It makes a website more visible to users, which drives traffic and, ultimately, results. Avatar New York shares five tips for designing websites with SEO in mind.
- Strategically place keywords. Keywords are vital for SEO, but there is such a thing as too many when they are used haphazardly. Search engines value the user experience and reward sites accordingly with higher search engine ranking, while blatant keyword stuffing can result in penalizations. Strategically place keywords in titles, meta tags, headers, footers, navigation, photo and video file names, product descriptions, content, and more. Make sure keywords offer value and are not placed in a way that makes the flow of content sound unnatural. Thoughtfully plan keyword placement ahead of time so that it feels organic and makes sense for the user as well as for ranking. Research trending keywords and competitor keywords in conjunction with analyzing what keywords the business needs to meet objectives.
- Create a crawl-friendly sitemap. Prompt web-crawling to improve SEO through the creation of a strategic sitemap. Use sitemaps to provide URL lists to prompt web-crawling of all site pages and establish priority pages for crawling. Encouraging web-crawling goes a long way in improving search engine ranking.
- Improve loading speed. Slow-loading sites turn users away and have a negative effect on SEO. Set sites up for success by utilizing tools and processes that improve loading speed. Lessen server-side stressors that slow speed by incorporating CSS image sprites, HTML5 and CSS3, caching plug-ins and reducing unnecessary plug-ins….