Apple is expected to cross $1,000 in its next edition of the iPhone–will consumers be willing to pay the extra money? We reached out for their responses, on #TalkingTech.
Will you need to take out a mortgage to purchase your next smartphone?
OK, thatâs an exaggeration.Â
But with a new iPhone 8 expected to crack the $1,000 price barrier when it goes on sale (most likely) next month, it is worth asking just what kind of deep pockets buyers need to have. Indeed, the price for Appleâs tenth-anniversary phone could conceivably go much higher than a grand, especially if supplies are constrained.
“A $1,000 iPhone wouldÂ be testing the limits of what consumers are willing to pay,” says Neil Mawston,Â executive director for the global wireless practiceÂ atÂ Strategy Analytics in London.Â “$1,000 isÂ more than what many people pay for a new television.”
Of course, you already came close to spending that much last year if you purchased the iPhone 7 Plus and maxed out on storage. For that matter, you may well have surpassed four digits when you bought that phone, afterÂ factoring in tax and the price of a case.
Itâs not just Apple. The upcoming Galaxy Note 8 that Samsung recently announced will cost between $930-$960Â when it comes out next month (depending on carrier). And thereâs no word yet on how much the soon-to-launch LG V30 smartphone will cost.
Some of the higher cost has to do with premium features. The V30 will sport the kind of pricey edge-to-edge OLED display that we may see on the iPhone 8, and in fact, LG could be a supplier of just such a screen on the iPhone.
As the battle among high-end devices intensifies, manufacturers are having to invest in flashier features to make their products stand out. Edge-to-edge displays,…