LG Electronics (OTC:LGEAF) has expanded its use of Alphabet’s (GOOG) (GOOGL) Google Assistant voice-based artificial intelligence app on more than 80 smart appliances. LG-branded refrigerators, gas range, dishwashers, washing machines, ovens, and other home appliances can now be voice-controlled with Google Assistant via Google Home or any compatible Android/iOS smartphone.
(Source: LG Electronics)
Google Assistant was declared the smartest digital assistant earlier this year. Like how Android conquered the mobile devices ecosystem, third-party support can boost Google Assistant’s eventual ascendance as the industry-leader for voice-based artificial intelligence.
Revenue from the global Virtual Digital Assistant Market is predicted to reach $15.8 billion by 2021. Home appliances like those from LG are the consumer VDAs (Virtual Digital Assistants) hardware. Tractica’s chart below illustrates that Consumer VDAs will form the larger base in the Virtual Digital Assistant Market.
Industry support for Google Assistant among electronics product vendor is a tailwind for Google’s AI push.
Why LG Electronics Is Important To Google Assistant
LG Electronics greatly increased the total addressable market of Google Assistant. Google’s consumer-centric AI service has increased its reach into people’s home. Consequently, its search engine advertising and personal data gathering will penetrate deeper into the lives of people who will use Google Assistant on their laundry and kitchen appliances.
Going forward, LG is likely to incorporate direct Google Assistant access to its future smart appliances. The current implementation still requires the use of Google Home or a smartphone/tablet but that is not yet optimal. My fearless forecast is that most future home appliances will have built-in internet connectivity and default smart assistant software.