What about another practice recommended by a doctor interviewed on Goop: cleansing the body with goatâs milk as a hedge against parasites?
âIâd just write it off as crazy except some people are going to follow this advice and waste a lot of money,â Dr. Gunter wrote, adding a certain modifier before âcrazy.â
Goop, which held the In Goop Health conference last month in Culver City, Calif., for acolytes who paid between $500 and $1,500 a ticket, had 1.8 million unique American visitors to its website in June, a 62 percent increase from the previous June, according to comScore, an analytics company.
Comparatively, Dr. Gunterâs blog is small potatoes. It is hard to navigate and antiquated in design, and failing to meet comScoreâs threshold of about 50,000 unique visitors a month, its web traffic is too meager to be measured.
However, after posting a few viral essays in recent years, Dr. Gunter has emerged as the most ardent critic of Ms. Paltrowâs website, routinely responding with snark and medical data to its pronouncements on diet and female genital health.
It may have been the lectins â which are plant proteins that have been targeted on Goop by one of its contributors, Dr. Steven Gundry â that finally got to Ms. Paltrow and the Goop team. After Dr. Gunter posted a sweeping rebuke of several of the alternative health trends promoted by Goop, including a diet low on lectins, Goop posted a retort, which Ms. Paltrow tweeted to her nearly three million followers, along with a line that alluded to a Michelle Obama speech: âWhen they go low, we go high.â
The post was intended to take a stand for open discussion about alternative approaches to health and wellness, said Elise Loehnen, the head of content for Goop. The doctors interviewed by Goop are âhighly vettedâ and offer advice based on âevidence from their own practices,â Ms. Loehnen said, adding that Goopâs wellness…