Zinrelo’s Loyalty Rewards Program Registers 25% Growth in Average Order Value for Loyalty Users of Predator Nutrition

The high redemption rates that we’re seeing emphasize the popularity of the unique rewards program, with 23% of the points rewarded in any given month being redeemed. – Phil Slater, Head of Marketing at Predator Nutrition

Zinrelo’s modern day loyalty rewards program has assisted Predator Nutrition to achieve an impressive 25% increase in Average Order Value (AOV) for loyalty users. The company also doubled the per- customer revenue for loyalty users.

Zinrelo’s 360 degree loyalty rewards program is providing leading sports nutrition company Predator Nutrition with the tools it needs to convert its users into loyal, engaged repeat customers.

The company launched the Predator Nutrition Reward Program to maximize customer engagement and retention through 360-degree customer interaction. The program rewards its users for multiple interactions on the website such as purchases, recommending Predator Nutrition to a friend, reviewing products and following on social media networks such as Twitter, Facebook, Instagram etc.

The tiered reward system of the loyalty program encourages Predator Nutrition customers to earn more points to receive greater rewards. The five tiers range from Piranha, where users earn 10 points for every pound they spend, up to T-rex, where users who have built up more than 20,000 points can earn 25 points per pound. Points accrued can be used to access a unique selection of rewards, including free products, personal training and diet programs, free gym gear, money off vouchers, VIP event access and exclusive products.

The Predator Nutrition loyalty program delivered the following results;


  •     Customers who engaged with the loyalty program have 25% higher AOV and over 2x more revenue per customer as compared…

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