Authorities arrested a New Orleans woman accused of performing dental procedures without a license.
Doing business as Bossy Smiles & Waxes by Boss B LLC., Brittany Bridges, 29, offered services such as braces maintenance and teeth whitening at a Terrytown office, advertising them on Instagram, according to a Jefferson Parish Sheriff’s Office incident report
But Bridges does not hold a license with the Louisiana State Board of Dentistry, a violation of state law, authorities said.
Bridges on Thursday morning called the allegations false. She said she has a certificate as a dental assistant and only performs teeth whitening.
“I’m going to fight it in court,” she said. “You don’t need a license for teeth whitening.”
The Sheriff’s Office learned of Bridges’ alleged unlicensed business venture on April 11 after receiving a complaint from a Metairie dentist office where she used to work. Bridges was recently fired, but her former co-workers told a supervisor that she’d been offering them money to steal dental supplies, an incident report said.
The employees also revealed that Bridges had been advertising dental procedures on her Instagram page, @bossysmiles, according to the Sheriff’s Office.
The page, which was still active as of Thursday morning, featured bright advertisements with the catch line “$1,000,000 smile, affordable price.” Services marketed included teeth whitening for $130, braces maintenance and snap-on porcelain veneers.
Bridges registered the business with the Louisiana Secretary of State and advertised a shop located at 559 Holmes Blvd., Terrytown.
The Sheriff’s Office incident and arrest reports don’t mention whether investigators spoke with any of Bridges’ clients. But her Instagram account features photographs and video of people who were either receiving services or appeared to be happy customers.
Among the “client selfies” posted were smiles secured with orthodontics and the message that Bridges was taking appointments for braces maintenance as of March 16.
Although her advertisement mentions “maintenance,” Bridges said Thursday that she only performs teeth whitening services. She said that portion of the advertisement was meant to let people with orthodontics know that she could brighten their smiles, as well, with new “technology” that allows her to whiten around the braces.
Bridges said she did not realize there was a “big difference” in what a potential customer could infer by the use of the word maintenance.
However, the state law bans not only the practice of dental procedures, but also the “attempt or offer to practice” such procedures.
The flier is being redone to let customers know her services are strictly whitening of teeth with braces, she said.
In a March 22 Instagram post, Bridges extolled the importance of having a trained dental professional carry out teeth whitening procedures. She identified herself as a 2010 dental assistant graduate of Blue Cliff College. Bridges also said she…