Why do Companies Use Social Media for Event Promotions?

With the internet gaining increased penetration in our daily lives and overall improvement in the consumer awareness levels, social media is becoming a powerful tool in the business today.  An organization gets the necessary mileage from this particular medium in terms of global exposure and that too with minimal investment. Whenever there is an event in the pipeline, companies make sure that they share it with their online followers first so that the word gets around to a wider audience in the least possible time. For organizations using event registration software doing this becomes even easier as they can avail of the software’s social media connector.

Enhanced visibility draws companies to social media promotions

Earlier the visibility factor was considered relevant only for small start ups and non-profit organizations having limited resources and financial capabilities to create websites. The exposure gained by promoting events or services on social media helped them to prosper at a later stage. However, such is not the case now. Every business entity, including some of the biggest names in the industry, seeks to find a foothold in the web media to provide a channel for instant information about a product launch or services or offers, without having to rely entirely on traditional modes of advertising.

Instant consumer feedback is the real entice

Event and band promotion on social media guarantees instant consumer feedback and approval. Besides, it generates positive curiosity and interest about an upcoming event or the product amongst its users. The feedback received this way helps a company to improve its services and maintain a sustainable customer relationship long term. This process is called Social Media Optimization (SMO), which helps businesses to get a certain level of transaction. SMO, in turn, is an integral part of the Online Reputation Management (ORM) procedure adopted by most modern day companies that aims at larger consumer base…

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