Vinitaly International Academy travels to Vancouver and Edmonton as Canadians fall in love with Italian wine more than ever

“Last year in British Columbia, the Italian category grew by 8% in value. Italian wine has shown steady growth over the last three years and has taken over Australian wines by both volume and value to be the second largest import category after the USA.”

As beer sales decline in Canada, Canadians are increasingly drinking more wine. It is therefore natural that Vinitaly International should soon return to this important market, first in Vancouver on the 28th of April at Terminal City Club 30, and immediately after in Edmonton on the 2nd of May at Shaw Conference Centre on the occasion of Northern Lands, the most important Food and Wine festival in Canada.

According to governmental statistics, the market share of beer has fallen from 48% to 42% in the past 10 years while wine is increasing its presence from 26% to 31%. All provinces and territories have reported gains particularly in their wine sales, with an annual growth of over 5%. Currently the market sales of wine in Canada mark over 480 million litres per year (SOURCE: Statcan, May 2016, http://www.statcan.gc.ca/daily-quotidien/160510/dq160510b-eng.htm). With a strong interest in wines from both inside and outside of the country, there is no doubt that it will soon become one of the most important markets around the world.

Vinitaly International will be returning to Canada with a two-stop roadshow in Vancouver and Edmonton, not only with a series of Vinitaly International Academy executive wine seminars run in parallel with a B2B Walk Around Tasting, but also with “Agents Tasting”, a special initiative where some of the producers have the opportunity to get introduced to local trade agents interested in Italian wine import.

On the 28th of April in Vancouver, Dr. Ian D’Agata, the Scientific Director of Vinitaly International Academy (VIA) will conduct “A panorama of Italy’s great wines from North to South”, a VIA seminar introducing 15 wines that display the great diversity of Italian grapes and wines of the Italia peninsula. Soon after, on 2nd of May in Edmonton, on the occasion of Northern Lands, there will be 6 other seminars conducted by Dr.D’Agata and other well known professionals from the wine sector. Among them, Michaela Morris, wine writer and educator based in Vancouver who is also a VIA certified Italian Wine Expert, will lead “Made in Italy: Blending for the Better” with William Predhomme, Managing Director of Predhomme Inc.

“I can say that the interest in Italian wine across Canada is very strong and as such, there are great opportunities for Italian wine producers. Last year in British Columbia where Vancouver is, the Italian category grew by 8% in value. Italian wine has shown steady growth over the last three years and has taken over…

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