The meaning of ‘creativity’ is lost in corporate culture – lets save it

Creativity is a term thrown about the workplace all too often. It bounces off the walls, flying over the heads of employees, and often fizzles out in a corner, without always having made the desired impact. It’s no wonder then, many employees switch off as soon as they hear the word.

80 percent of people feel pressured to be productive rather than creative at work and most people don’t even believe that they are creative in the first place. However, imaginative thinking can improve efficiency, solve difficult problems and grow profits. So, how can negative feelings towards creativity in businesses be beaten?

Coming up with new ideas is the easy and fun part. How you apply them to your business so employees see value in the process of creative idea generation can be challenging.

There are plenty of out-there ideas when it comes to encouraging next-level thinking, but we need to be mindful not to unnecessarily stretch resources and budgets in pursuit of whacky ideas, which might confuse employees even further. Here are some tips I’ve found most effective when it comes to lowering ‘creative negativity’ in the workplace.

Redefine its meaning

Like any skill that you are trying to cultivate, creative thinking requires intentional focused effort. You have to carve out time to think and practice. For it to be successful in the workplace, your company has to also be supportive of the concept. Leaders need to talk about it, set the example and encourage employees to develop and use this skill.

It turns out that meditation and other restful practices don’t just help workers disconnect — they may actually heighten innovation. Neurologist Marcus Raichle, used fMRI scans to look inside the brain. He discovered when individuals ‘zone out’ or daydream, a certain area is unconsciously activated and this brain behavior — one that is unconsciously “on” when we think we’re switched off…

Read the full article at the Original Source..

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