Presently, approximately 87% of the entire worldâs population make use of the cell phones and more than 1.12 trillion SMS messages are sent yearly. Therefore, capitalizing on the SMS marketing approach is one of the best means when it comes to promoting your products as well as services globally.
Advanced SMS applications have personalized features that enable users to easily to even fix the delivery time of the messages. Personalized delivery time is an exceedingly handy feature that is useful to all the marketers so that they can reach their prospects the right time particularly during the weekends when their customers may go out for shopping. This approach is normally called as sms direct marketing.
With these SMS applications, you can easily add up more than 20 to 40 customer mobile numbers. They will be able to receive your messages all at once and then you can easily send the same message to another group of 20 to 40 people. Sending important messages regarding your business, products or services in bulk to a large number of people will help you save a lot of time and you can utilize this time to focus on your business.
As your customers receive your messages directly, it provides you with a faster turnaround time as compared to all other marketing tools. Other than this, the SMS based marketing campaigns are quite easy to manage and its progress can be easily analyzed even within a short period of time, as it has the potential to reach your customers immediately.
Moreover, this SMS marketing approach tends to be a lot cheaper as compared to various other marketing strategies like direct marketing, internet marketing and telemarketing. Normally, bulk SMS users do have to pay a little service fee that is for sending each message. Presently, some of the SMS service providers are also offering businesses with the feature of bulk SMS applications for free, which eventually helps them to attract more and more entrepreneurs.
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