Reports of More Men Turning to Facial Rejuvenation to Keep their “Edge” Underlines the Reasons for the Increasing Popularity of Procedures, says Beverly Hill Physicians

Both surgical facelifts and injectable-based treatments are among the most popular procedures for male patients.

The report corresponds with the increasing number of men [BHP is] seeing in their offices who are seeking out solutions that they believe will help them to stay relevant.

A May 20 article on CNBC discusses how more men are dealing with what they see as threats to their careers posed by ageism through obtaining facial procedures, most commonly injectable-based procedures such as Botox and Juvederm. Beverly Hills Physicians, a Los Angeles based health and beauty medical group, notes that the report corresponds with the increasing number of men they are seeing in their offices who are seeking out solutions that they believe will help them to stay relevant in their professional and their business lives. The firm also adds that, while such factors as the tendency to delay retirement as healthcare advances and patients’ financial needs increase, the declining stigma associated with cosmetic procedures of all types has also very definitely been a factor in their increased business.

The CNBC article gives the example of 54 year-old David, a New York investment professional, who felt that his customers preferred someone who appeared to be younger and more in-step with the latest trends, as opposed to a “wise old man” figure. Beverly Hills Physicians notes that, particularly in a highly youth-obsessed culture, and especially for both men and women in appearance conscious-Los Angeles, being perceived as somewhat younger really can make a positive difference in a great many fields. The company adds, however, that while many people still assume that people who obtain cosmetic procedures are primarily…

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