Networking Products Manufacturer Selects Crafter CMS to Improve Digital Sales Experience

Crafter Software, an award-winning provider of Web content management system software that drives high performance, personalized digital experiences, announced today that Crafter CMS has been selected by a major consumer networking products manufacturer as a foundational component for its next generation sales and marketing Web experience. Its goal is to serve distributors and partners better with the latest product information and digital assets.

The project, which is now underway, will completely overhaul the production and delivery of product-related digital assets and sales materials. Modern collaboration tools will make it easy to create and update instructional hardware video files, how-to manuals in PDF format, sales brochures, store display content, and other needed digital assets. The easy-to-use portal will consist of mini-sites for distributors to get personalized, up-to-date materials by which to sell the enterprise’s products. In addition to providing essential information to retailers, the site provides multilingual services made for a global enterprise market. Crafter CMS will serve as the core foundation for this modern Web experience. This strategy will drive targeted product materials to the right users at the right time.

“Great customer experiences start long before an organization ever interacts with an actual customer. Enterprises need to have the right technology in place to be successful and efficient. This digital experience solution is a fantastic example of a step taken in the right direction by a rapidly-growing company that gets it. To compete today, enterprises must craft solutions that work best for their business model, partners, employees, and customers. Crafter CMS makes building next-generation, enterprise-grade websites, mobile apps, and other content applications a snap. Crafter CMS…

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