In an age when technology allows for the creation of anything from diamond-embossed rings to hundred-dollar cutlery via a 3-D printer, the days when handcrafting was a necessity, not a buzzword, can seem long gone. Even bespoke designs aren’t immune to the advancements in the automated space; it’s all enough to warrant the occasional bout of digital fatigue. In an age of high-tech production, though, several young creatives have taken up the unlikely charge to champion age-old techniques in a new way, preserving traditional handicraft by pairing it with modern style.
Nell Diamond, the founder of luxury bedding brand Hill House Home, who grew up in a home where embroidery reigned supreme, recalled the moment she began to crave linens that had the sumptuous handcrafted quality of her childhood bed at the modern price point that millennials demand (and that several bedding startups have made the new status quo). “When I started decorating my first apartment, I really sought to find a duvet and sheets with incredible handwork and raw materials, like my mom had always shown me, but it didn’t exist,” the 29-year-old explains. “I wanted to create something for myself and my friends that not only felt accessible from a price point perspective but also was really beautiful and considerate.”
After graduating from Yale Business School, Diamond found a factory seven hours outside of Paris that specializes in embroidery. There, her company’s linens are hand-stitched by artisans, many of whom have practiced the craft for decades. Though Diamond admits that Hill House Home is privy to machine technology, they endeavor only to use it when absolutely necessary. “It’s this great combination of modern efficiency and an old-school practice,” Diamond says. “And it uses these artisans’ talents in a way that maximizes the craft. The result is this gorgeous creative work that embodies embroidery.”