Newton, MA (PRWEB)
April 25, 2017
Monster House Books LLC (MHB) today announced successful numbers having to do with strong heroines, both in fact and fiction. The company reports that its Angelbound series has driven more than 500,000 ebook orders. In addition, Angelbound author and MHB Founder Christina Bauer also led public relations efforts for the Massachusetts Chapter of the Women’s March on Washington. Before the march, Bauer’s press release gathered more than 19,000 views on a global basis.
A Half-Million eBooks
In MHB’s best-selling Angelbound series, the heroine is a part-demon girl who fights in Purgatory’s Arena and falls for a part-angel prince. Over the lifetime of the company, the series has driven over 500,000 ebook orders, both free and paid, as well as more than 9,000 reviews on Goodreads and retailers. Angelbound is one of five different series currently offered my MHB.
“We carry some of the largest names in publishing,” says Kelly Peterson, Director, INscribe Digital, a division of Independent Publishers Group (IPG). “When it comes to ebooks, Christina Bauer and Monster House have consistently ranked in our top ten. That’s a singular achievement for an independent publisher. I believe that the key to their success is a laser-sharp focus on fantasy stories that center on strong female characters.”
In terms of positioning, MHB targets the so-called girl geek market. Some relevant statistics for this space include:
- Women make up at least 40% of the market for consuming superhero television shows and movies (1)
- 52% of video gamers are women (2)
- 40% of Comic-Con attendees are women (3)
- Women in western countries use the internet 17% more than their male counterparts (4)
“I’m a girl geek and I publish kick-a** fiction for other girl geeks,” says Christina Bauer, Founder, Monster House Books. “Women consume a ton of fantasy and sci-fi storytelling with main characters that look nothing like them. Imagine what would happen if high quality content were made available with cool women leading the action? That’s the whole idea behind Monster House.”
19,000 Views For The Women’s March
Bauer has also told the story of the Women’s March on Washington by leading public relations efforts for the Massachusetts Chapter. Her pre-event press release—the only one sent out on a major wire service before the march—resulted in more than 19,000 global impressions and was redistributed by over 350 different media entities including the Associated Press.
“As PR lead, Christina was a key part of our mission,” says Tami Gouveia, Lead Organizer, the Massachusetts Chapter of the Women’s March on Washington (WoMaWaMa). “She wrote speeches and other public-facing documents, prepped the team for interviews, and did…