Laura Haffner, Lehigh Valley Wells Fargo president, promoted in bank realignment

Laura Haffner, the Lehigh Valley area president of Wells Fargo for nearly a decade, will oversee a bigger region in a different part of Pennsylvania as part of a consolidation of top executives.

Haffner will become region president for central Pennsylvania, overseeing 62 branches in seven counties, including Berks, according to Wells Fargo, the region’s biggest bank in terms of deposits.

She had supervised 30 branches and more than 300 employees in Lehigh and Northampton counties.

Ivon Creagh, formerly with Wells Fargo in northern New Jersey, will be region president of Greater Pennsylvania, Baum said. The region encompasses 67 branches in the Lehigh Valley and northeast Pennsylvania.

Wells Fargo is consolidating its regional and area president roles into a new position called region bank president in a move that reduces 160 positions across the country to 90 positions, according to spokesman James Baum.

Wells Fargo, which operates in the eastern half of the state, will now have four regions in Pennsylvania and Delaware, according to Baum.

Baum said Wells Fargo announced the management consolidation nearly two months ago as a way for the bank to become more “streamlined.”

It also comes as Wells Fargo is recovering from a sales scandal that led regulators to fine the bank $185 million in September after learning employees opened possibly millions of unauthorized accounts to meet sales goals.

In April, the bank’s board of directors released findings of its independent investigation into the company’s sales practices. That report pointed to a “decentralized operating model” that contributed to the sales problems.

But Baum said the scandal and subsequent independent investigation had nothing to do with the corporate reshuffling aimed at collapsing layers of executives while bringing the reshuffled executives closer to customers.

“It is the right structure in place,” Baum said,…

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