âI wanted to step up as a role model,â said Gerard Adams, 32, a founder of the website Elite Daily who calls himself the âMillennial Mentor,â a title he has trademarked. âI had to overcome a lot of failure and challenges.â Three videographers take turns filming Mr. Adams at his New Jersey-based business incubator, at the gym, and with his family and friends.
Patrick Bet-David, 38, the chief executive of an insurance company, said he wanted âpeople to see that you can have a wife and kids, and work out, and stay healthy and manage a business. You can pull it off.â
Just over a third of Mr. Bet-Davidâs life is captured on camera for his YouTube channel, Valuetainment. He was interviewed for this article over the phone at a restaurant in Dallas, where he was having lunch. As usual, his director of film production, Paul Escarcega, was there, too. Mr. Escarcega used two different cameras â one stationary, one hand-held â to shoot the call. (Of course, the audio only picked up Mr. Bet-Davidâs side of the conversation.)
âYou never know when you could be having a conversation that naturally leads to something that brings value to somebody watching,â Mr. Bet-David said. âYou try to catch all the moments.â
Cy Wakeman, 52, the chief executive of a human resources and leadership development company called Reality-Based Leadership, which teaches employees how to âditch the drama,â is convinced there are professional benefits of having a video team follow her around Omaha, where she lives, to conferences across the country and on vacations to places like Tulum,…