Keeping Up, on Camera, Is No Longer Just for the Kardashians

“I wanted to step up as a role model,” said Gerard Adams, 32, a founder of the website Elite Daily who calls himself the “Millennial Mentor,” a title he has trademarked. “I had to overcome a lot of failure and challenges.” Three videographers take turns filming Mr. Adams at his New Jersey-based business incubator, at the gym, and with his family and friends.

Patrick Bet-David, 38, the chief executive of an insurance company, said he wanted “people to see that you can have a wife and kids, and work out, and stay healthy and manage a business. You can pull it off.”

Just over a third of Mr. Bet-David’s life is captured on camera for his YouTube channel, Valuetainment. He was interviewed for this article over the phone at a restaurant in Dallas, where he was having lunch. As usual, his director of film production, Paul Escarcega, was there, too. Mr. Escarcega used two different cameras — one stationary, one hand-held — to shoot the call. (Of course, the audio only picked up Mr. Bet-David’s side of the conversation.)

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“It’s mind-blowing to me that a regular person can reach a quarter of a million people a month if they put the work in,” Mr. Henry said.

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Joshua Bright for The New York Times

“You never know when you could be having a conversation that naturally leads to something that brings value to somebody watching,” Mr. Bet-David said. “You try to catch all the moments.”

Cy Wakeman, 52, the chief executive of a human resources and leadership development company called Reality-Based Leadership, which teaches employees how to “ditch the drama,” is convinced there are professional benefits of having a video team follow her around Omaha, where she lives, to conferences across the country and on vacations to places like Tulum,…

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