InfoTrends Completes Annual Digital Interchangeable Lens Camera Market Study

New sales opportunities still exist in this market. Potential camera buyers are shifting towards more serious photographers, such as photo-centric smartphone users and aspiring professionals.

InfoTrends (a division of Keypoint Intelligence) is pleased to announce the completion of its latest Digital Interchangeable Lens Camera (DILC) Market Study. The study examines current and potential future DILC owners’ photo and video behaviors, attitudes, preferences, and ownership of digital SLRs, mirrorless cameras, and lenses. The DILC market continues to grow in importance. In 2017, InfoTrends expects that DILCs will account for 50 percent of cameras sold in the US and almost 80 percent of revenue.

New sales opportunities still exist in this market. Potential camera buyers are shifting towards more serious photographers, such as photo-centric smartphone users and aspiring professionals. These photo-enthusiasts are the breeding ground for future DILC camera sales. A growing portion of smartphone owners are graduating from casual photographers to photo enthusiasts and even to aspiring professionals. They will seek out educational opportunities to learn more about the art and profession of photography. They will also look for the right camera and lenses to help them express themselves through their photography. Additionally, targeting photo-enthusiast DILC and point & shoot camera owners who aspire to become professional photographers and/or videographers could generate additional revenue from equipment sales and rentals, service and support, as well as from educational services.

Aspiring professionals are made up of a mix of DILC owners and non-owners. Only 47% of aspiring pro photographers already own a DILC and the percentage for aspiring…

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