We’ve known Atlantic for many years and our companies are an excellent fit for each other
Dayton, NJ (PRWEB)
July 17, 2017
Impact XM, a global experiential marketing agency with a forty-year heritage of crafting strategic audience engagements that power brand experiences, today announced the acquisition of Atlantic. The move bolsters Impact XM’s capabilities, footprint, and further strengthens its position as a leader in face-to-face marketing.
Atlantic is a full-service firm specializing in trade show exhibit, event and corporate interior design and build, as well as program management.
“We’ve known Atlantic for many years and our companies are an excellent fit for each other,” said Jared Pollacco, President of Impact XM. “As a combined organization, this welcome addition strengthens Impact XM’s position as a leader in the industry. I’m confident this will take our capabilities to the next level as we deliver on our clients’ ever-growing immersive engagement needs across all face-to-face marketing channels.”
As part of the acquisition Atlantic CEO and founder David Beach will be moving onto pursue other business ventures, while Greg Beach will transition to a new executive role as COO at Impact XM.
“I believe the talents and capabilities of the Atlantic team will build our collective client base, strengthen our global footprint, and expand operational, creative and digital engagement capabilities for our clients,” said Greg Beach, COO.
“For us at Atlantic, the most exciting part is the opportunity to offer our great clients an even more expansive suite of services with the same commitment to excellence to which they’re already accustomed,” added Lorre Crisswell, who is moving into the role of Vice President, Client…