CANNES — Imira Entertainment, the top Spanish distributor of kids and family content, has signed with Hong Kong’s FUN Union for distribution in Latin America, the U.S. Hispanic market, Spain, Italy and Portugal of FUN Union’s three animated series IPs:“BabyRiki,” “KikoRiki” and “PinCode.”
An edutainment creator/rights holder targeting pre-school and primary-school ages, Hong Kong-based FUN Union was launched in February 2017 as a joint venture between Hong Kong investors, including private equity company Meridian Capital, and St. Petersburg-based animation company Riki Group. FUN Union will exploit and further develop the three Riki universe properties outside CIS/Russia. The FUN Union-Imira deal kicks in at Mipcom Junior which bows Saturday Oct. 14 in Cannes, where Imira Ent. will introduce “BabyRiki,” “KikoRiki” and “PinCode” to buyers.
The deal extends to new titles created by Fun Union, said Sergi Reitg, Imira Ent. CEO. It is regarded by its partners as a first step in a broader strategic joint venture between Imira and Fun Union to build pre- and primary school edutainment content and brands focusing, in terms of distribution and licensing, on the same Latino territories.
“Our objective is to strengthen the alliance building it up in the long-term,” confirmed FUN Union CEO Christine Brendle.
Created out of the Riki Group with the help of child psychologist and early-learning experts, the five-minute 3D CGI/live video “BabyRiki” has five dinky 3D CGI round-ball heroes live an adventure and sing a song. A second 52-part season will be completed by December.
Vibrantly-toned and, slightly longer, at six-and-a-half minutes per seg, and targeting primary-school audiences, “KikoRiki” has three completed seasons, the first two in 2D, the third in 3D CGI. It features the same cast of characters who have grown up a bit from “BabyRiki” to develop unique personalities and now make friends in different settings…