Rather than telling people to fake it, shouldn’t you figure out what it is that you can do to help yourself become a genuine expert? You can also learn what to do to position yourself this way but you have to prove to your audience that you have more than just a basic clue about things.
If you want people to see you as an expert first they are going to need to see you. Social media is one of the best ways to make this happen correctly. The niche you choose is going to tell you which one you should be focusing on. If you’re serving a more professional audience, you should start with LinkedIn. Facebook and Twitter are also important parts of any social media strategy. Selling your image and brand are your only goals here.
So don’t try to market any products just yet. You will need to network with people and engage them as much as possible. This simple thing is enough to expose you to others and help them remember you.
If you are not an expert in your niche but want to develop that perception, then it will take more time to accomplish this branding. So you have to be patient with the process, and you also have to give your self time to learn. Very many small business online marketers want everything to be instant. And don’t think that quality and honesty in your business does not matter because it’s more important than ever. You must take your time and create a road map that will give you solid direction and goals to accomplish. After all is ready to go, then assign priorities to goals and set out to meet them one at a time.
It shouldn’t take long for you to see that people who are actually experts and who are good at marketing themselves almost always have the best quality products. Obviously this doesn’t mean…