Hanley Wood Announces Waypoint Living Spaces® as Marketer of the Year

Hanley Wood, the premier information, media, event, and strategic marketing services company serving the residential and commercial, design and construction industries has announced that Waypoint Living Spaces® has been selected as the 2017 Brand Builder Awards Marketer of the Year. The award was presented at the 2017 Brand Builder Awards Luncheon, held yesterday in Chicago as part of Hanley Wood’s 2017 Foundations Conference.

“We are thrilled to recognize Waypoint Living Spaces® as Marketer of the Year,” said Peter Goldstone, CEO of Hanley Wood. “Their use of data, coupled with planning and their focus on lead generation and sales transformed the way Waypoint related to their customers. Their delivery of solutions based on industry and consumer trends matched with their pride in making remodeling easier by giving homeowners the tools they need to realize their vision is what drove our jury of marketing experts to select Waypoint Living Spaces® as the Marketer of the Year.”

The Marketer of the Year Award is presented annually by Hanley Wood to a company in the residential and commercial construction and design industry that best demonstrates a commitment to innovation, excellence in leveraging marketing programs to drive sales, and adoption of modern marketing tactics.

“Our success in a business crowded with hundreds of competitors selling similar products is proof that an insightful business plan, merged with an innovative, inspired marketing plan, can create success in any field with any product.” Said Todd Sabine, Vice President of Sales and Marketing for Waypoint Living Spaces®. “We are thrilled to be named Marketer of the Year for our commitment to innovation.”

“We started with a blank page, some interesting data and a…

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