Game of Thrones Star Leads Charge for the Global Goals in Thailand

Nikolaj Coster-Waldau Walks onto the Field at the Global Goals World Cup Bangkok (Image courtesy Emil Lyders and the Global Goals World Cup)

Sport has a unique power to unite all kinds of people around the common goal of making the world better…

Thailand may remain tropical, but at least for a few hours in late September, the cool touch of winter arrived. Nikolaj Coster-Waldau, widely recognized as Jamie Lannister on the hit HBO series Game of Thrones, served as a referee for the Global Goals World Cup (GGWCup) at NIST International School, home to Chelsea FC International Development Centre Bangkok. A collaboration between Eir Soccer and the UN Development Program (UNDP), the GGWCup aims to create a new kind of sport tournament for women, using the UN Sustainable Development Goals (SDGs) as a catalyst to merge football, advocacy and culture. By choosing and championing one of the goals, each team of women helps build awareness and contribute toward the achievement of the goals.

As a UNDP Goodwill Ambassador and avid football enthusiast, Coster-Waldau has supported the GGWCup from the beginning, first in New York and Nairobi, and now in Bangkok, where the tournament was sponsored by PANDORA. While his efforts as an official ambassador focus on gender equality and climate change, he sees his role as shining a light on the work that others do to work toward all of the goals. This aligns to the philosophy of the GGWCup. Co-founder Majken Gilmartin believes that “sport has a unique power to unite all kinds of people around the common goal of making the world better. This work with Chelsea, NIST and UNDP is a perfect example of the kinds of innovative alliances that are needed in order to accelerate progress towards…

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