Fiberstar, Inc. Launches a Natural Plant Fiber to Improve Tomato-based Food Product Quality and Labeling

Citri-Fi 125 in Tomato Sauce

“We are in an excellent position to grow with the projected clean label demands and we continue to invest in new clean label technologies and additional production for the future.” says President and CEO, John Haen.

Fiberstar, Inc., a global market leader in clean label food ingredient solutions for the food and beverage industry, offers Citri-Fi® 125. This natural citrus fiber is used to improve tomato-based food products by replacing starches and gums that are used to thicken and extend real tomato in sauces, condiments and spreads. Today, more than ever, consumers connect ingredients to the foods they eat by reading food labels. As a result, consumers expect recognizable, short and transparent labels which is driving the need for clean label ingredients.

Fiberstar, Inc. President and CEO, John Haen says, “This new use for our flagship Citri-Fi product comes timely as our customers are looking to replace starches and gums in various foods such as meats, sauces, beverages and baked goods to improve label declaration.” The food industry is responding by reformulating or creating foods using a whole foods approach which is perceived to be healthier to the consumer.

“Our natural citrus fiber aligns with today’s consumers expectations when it comes to clean label,” says Mr. Haen.

Citri-Fi 125 is a natural citrus fiber produced from the orange juicing process. The clean, patented process creates high surface area which lends itself to high water holding capacity and emulsification properties. This natural fiber’s composition of soluble and insoluble fibers simulates tomato fibers texture and composition. When sheared, Citri-Fi also provides a significant…

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